The SOXOS Vitals line faced a three-month social media content gap due to lack of raw videos and photos. This problem emphasized the need for a content library in order to continue a consistent posting schedule and have visual media ready for future digital marketing campaigns.
During the summer, the SOXOS team scheduled time during the day to shoot product photos and videos around the city. Photos I captured included close-ups of the socks and lifestyle shots. These were then stored in a Google Drive, edited using Photoshop or Lightroom, and used in posts or as supporting visuals in email campaigns.
Photography is a skill I developed during my time in the Media Communications program at Humber College. From time to time, I explore the city of Toronto or other areas in Ontario. This provides opportunities to practice photography, experiment with different angles and techniques, capture some amazing shots, and improve my Photoshop and Lightroom skills. My personal image library includes close-ups of objects and scenic landscape shots. These are some of my favourite shots taken during those sessions.
